| Contact: |
Allison
M. Allison |
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Richards Partners |
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allison_allison@richards.com |
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214-891-5212 |
HOUSTON, TEXAS (June 1, 2005) – Almost 90 million frustrated Americans spend more than $2 billion each year on acne treatments with limited results and sometimes significant side effects. Today's introduction of Zeno™, pioneered by Tyrell, Inc. brings a whole new way to effectively treat pimples at home.
Zeno is the first FDA-approved medical device designed for over-the-counter use on mild to moderate inflammatory acne. Combining revolutionary scientific, medical and electronic principles, Zeno uses proprietary ClearPoint™ technology to clear pimples quickly using the science of heat. Zeno has been clinically proven to be safe and effective and, when compared with existing over-the-counter treatments, offers substantially better results with none of the typical side effects.
Tyrell's ClearPoint technology allows Zeno to deliver a precisely controlled low-level heat dose to the pimple, causing p. acnes, the bacteria which brings about roughly 90 percent of all acne blemishes, to self-destruct. The temperature required for Zeno to be effective is below the point at which healthy skin may be damaged.
"Zeno represents a major advancement in the new category of home-based medical devices," said Wally Klemp, president and CEO of Tyrell, Inc. "People are absolutely amazed when they use Zeno. For the first time, they can take control of their skin and treat pimples the same day they appear, without the risk of drug-related side effects."
Zeno's treatment regimen is two to three treatment cycles of two and a half minutes each over 12 to 24 hours. Zeno's internal microprocessors maintain the temperature within a fixed range, and an integral digital timer controls the treatment time. In an FDA-reviewed, controlled clinical trial, 90 percent of blemishes treated with Zeno disappeared or faded within 24 hours.
Zeno's development is the result of its inventor's sincere passion to provide a simple and effective solution for at-home acne treatment. After a large pimple appeared before an important board meeting, Tyrell, Inc., Chief Operating Officer Robert Conrad researched the existing science behind acne treatment, explored new options and got to work on a prototype that became the basis for ClearPoint technology.
"Pimples are a universal problem with very few quick or effective solutions," said Conrad. "Zeno is safe and hygienic, with a painless, straightforward approach. I created Zeno because we all know the frustration of having a pimple inevitably appear on that special day. Our natural reaction is to want to do something about it. Now you can."
Zeno can be used in conjunction with other acne treatments including over-the-counter and prescription medications. Zeno does not require a prescription and will initially be available through medical offices and medi-salons. It is anticipated that Zeno will retail above $200.
For more information on
Zeno, visit www.myzeno.com.
About Tyrell, Inc.
and Zeno™
Established in Houston, Texas, in September 2002, Tyrell, Inc. is the leading pioneer in an exciting new category of home-based medical devices. The company was formed to develop and launch Zeno, a product set to revolutionize over-the-counter treatment of acne pimples. Utilizing proprietary ClearPoint™ technology, this electronic medical device applies sustained heat therapy to destroy the bacteria that causes common acne, dramatically reducing the healing time of pimples.
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M. Allison at Richards/Gravelle,
214-891-5212 or allison_allison@richards.com.
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