FOR IMMEDIATE RELEASE
Contact: Allison Allison
  Richards Partners
  214-891-5212
  allison_allison@richards.com
   
  Lee Stranathan
  Tyrell, Inc.
  281-453-1406
  lstranathan@tyrell-inc.com

 

TYRELL INTRODUCES NEW VERSIONS OF ZENO

HOUSTON (January 20, 2006) – Tyrell, Inc., the creators of Zeno, an innovative hand-held medical device used in the treatment of acne, today introduced its first-ever product variations-Zeno PRO and Zeno MD-now available through salons and spas, beauty and cosmetic retailers and doctors, respectively.

The first FDA-approved device of its kind, Zeno has revolutionized the over-the-counter acne treatment industry by offering a quick, safe and effective means of making blemishes disappear. When launched in 2005, Zeno was priced at $225 and sold exclusively through dermatologists' offices and medi-spas. Product design improvements and ever-expanding distribution lead to the introduction of Zeno PRO and Zeno MD.

All three versions-Zeno, Zeno PRO and Zeno MD-work by harnessing one of the fundamental principles of medicine-using heat to treat bacteria. Tyrell's proprietary ClearPoint® technology is imbedded in a replaceable treatment tip that heats up to 118.5° F for two-and-a-half minutes and is applied directly to an individual acne pimple. This application generates a heat shock response in the P. acnes bacteria, the form of bacterium that causes most acne outbreaks, thereby killing the bacteria and clearing the affected area. In an FDA-reviewed clinical trial, 90 percent of pimples treated demonstrated improvement or resolution within 24 hours.

"We are so pleased to add these products to our Zeno line," said Walter Klemp, president and CEO of Tyrell, Inc. "Zeno PRO and Zeno MD are not just an expansion of our business, they represent our dedication to offering consumers the best over-the-counter acne treatment options on the market."

Both of the new models feature new product colors, the addition of a custom leather mirrored carrying case and unique treatment counts. The full Zeno product line now includes Zeno, a 60-treatment count device priced at $149; Zeno PRO, a 90-treatment count device with carrying case priced at $185; and Zeno MD, a 150-treatment count device with carrying case priced at $200.

About Tyrell, Inc. and Zeno

Established in Houston, Texas, in September 2002, Tyrell, Inc. is the leading pioneer in an exciting new category of home-based medical devices. The company was formed to develop and launch Zeno, a product set to revolutionize over-the-counter treatment of acne pimples. Utilizing proprietary ClearPoint® technology, this electronic medical device applies sustained heat therapy to destroy the bacteria that causes common acne, dramatically reducing the healing time of pimples. For more information on Zeno, visit myzeno.com.

For more information on Zeno, visit www.myzeno.com

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For all media inquiries, please contact Allison M. Allison at Richards/Gravelle, 214-891-5212 or allison_allison@richards.com.